Retail Windows & Street-Facing Advertising

Window Facing Displays

Bring Your Storefront Message Into View

Present promotions, property listings and brand content through your storefront glass. DisplayMan helps you choose single-sided and double-sided high brightness LCD displays, with installation, brightness, cooling and content systems planned around your window and audience.

High Brightness LCDSingle & Double-SidedFlexible InstallationRetail Content
Double-sided floor-standing window facing display

What Is a Window Facing Display?

A Window Facing Display is a finished high-brightness commercial LCD display installed indoors and positioned toward storefront glass, street traffic, mall walkways or another public-facing direction.

Its job is to keep advertising, product information, menus, property listings and brand content visible through glass under stronger daylight and reflection than a normal indoor signage screen is designed to handle.

It is not a complete outdoor display. The screen remains inside the building, while the audience may be outside or on the other side of the glass.

Main Project Challenges

  • Daylight and changing ambient light
  • Reflection from storefront glass
  • Heat buildup between the screen and window
  • Longer viewing distance from the street
  • Clean hanging, floor-standing or wall installation
  • Long commercial operating hours
  • Remote content updates for one or multiple locations
Core Product Positioning

Window Facing Displays are finished indoor commercial displays designed for outdoor-facing visibility through glass—not weather-exposed outdoor displays.

High Brightness LCD Displays Product Series

Product RouteMain Product FormBest ForWeather Protection
Open Frame High Brightness MonitorsEmbedded display assembly without a finished outer enclosureOEM kiosks, vending machines, chargers and equipmentProvided mainly by the customer’s final equipment enclosure
Window Facing DisplaysFinished indoor signage display facing storefront glassRetail windows, real estate offices, banks, restaurants and mall storefrontsInstalled indoors and protected by the building
Outdoor High Brightness DisplaysFinished high-brightness display with outdoor enclosureStandalone outdoor signage and public informationIntegrated into the finished outdoor display
Outdoor Waterproof Touch Screen DisplaysWaterproof touch screen assembly or complete enclosed outdoor monitorOutdoor wayfinding, self-service, payment and public interactionFront-panel or full-enclosure protection, according to the selected configuration; IP rating and wet-touch operation are confirmed separately
Holographic Cylinder DisplaysCylinder-format display systemCreative commercial presentationConfirm the selected product configuration and installation environment
Mini-LED Backlit LCD DisplaysLCD display with Mini-LED backlightingProjects requiring a dedicated backlight configurationConfirm the selected product configuration and installation environment
Simple Selection Rule

Choose Window Facing Displays when the screen is installed indoors but must be clearly visible to people outside or across bright commercial glass.

Main Window Facing Display Configurations

Outward-facing

Single-Sided Window Display

One high-brightness screen faces the window or public traffic when only the outside audience needs to see the content.

Two Audiences

Double-Sided Window Display

An outward-facing high-brightness side and an inward-facing commercial display serve street traffic and indoor customers.

Suspended

Hanging Window Display

A slim suspended display keeps the floor clear and creates a clean storefront presentation.

Flexible Placement

Floor-Standing Window Display

A freestanding structure supports fast placement, easier service and changing retail layouts.

Permanent Installation

Wall-Mounted Window Display

A fixed wall or bracket installation for long-term storefronts and commercial spaces.

Project-based

Custom Window Display Structure

Custom size, orientation, housing, color, bracket, glass, media system and cable routing can be reviewed.

Single-Sided Window Facing Displays — C Series

Choose one outward-facing screen when your message is intended for people outside the store. The C Series covers 32 to 86 inches, with floor-standing, hanging and bracket-based installation options.

Single-Sided C Series — Product Views

Single-Sided C Series — 32 to 86 Inch Size Options

Single-Sided C Series — Ceiling Hanging

Single-Sided C Series — Floor-Standing Displays

Double-Sided Window Facing Displays

Reach street-facing viewers and customers inside with two display surfaces. Review hanging, floor-standing and bracket-free product versions, then confirm the brightness and content configuration for each side.

Double-Sided Displays — Ceiling Hanging

Double-Sided Displays — Floor Standing

Double-Sided Displays — Without Bracket

Double-Sided Displays — Real Product Photos

Real Factory Photos of Window Facing Displays

Actual display configurations photographed in the factory and showroom. Review front views, enclosure angles and the display lineup; size, brightness and installation details are confirmed for the selected project. Hover to enlarge and click to view the full photograph.

Window-facing LCD displays — factory front view
Window-facing LCD displays — factory front view
Window-facing LCD signage — factory showroom
Window-facing LCD signage — factory showroom
Window-facing LCD display — factory angle view
Window-facing LCD display — factory angle view
Window-facing digital signage — factory lineup
Window-facing digital signage — factory lineup

Single-Sided or Double-Sided?

FactorSingle-Sided Window DisplayDouble-Sided Window Display
AudienceOutdoor or glass-facing viewersOutdoor viewers and customers inside the store
Display StructureOne outward-facing screenTwo screens installed back-to-back in one structure
Brightness StrategySelected for the outward-facing environmentHigher-brightness outward side; lower-brightness indoor side
ContentOne outward-facing content streamSynchronized or independent content for two audiences
Thickness and WeightThinner and lighterHigher because of two panels, power systems and cooling
Thermal ReviewRequired for the outward-facing screenMore important because heat from both displays shares one structure
Best ForStorefront advertising and outward-facing communicationRetail stores, banks, restaurants and service counters serving both directions

Brightness Selection Starts With the Real Window

Window Direction

North-, south-, east- and west-facing windows experience different periods and strengths of sunlight.

Glass Reflection

Storefront glass can reflect the street, sky and nearby buildings, reducing visible image contrast.

Glass Transmission

Tint, coating, laminated layers and printed areas reduce the light reaching the viewer.

Viewing Distance

A screen viewed from across a street needs different size, content and luminance than one viewed from a mall walkway.

Operating Schedule

Daytime-only, evening and long-hour commercial use require different brightness and dimming strategies.

Night Dimming

Manual, scheduled or sensor-based dimming can reduce glare, heat and unnecessary power after dark.

Brightness Must Be Evaluated Through the Glass

The relevant result is the visible contrast from the viewer’s position after glass reflection and transmission—not only the bare-screen luminance.

Daylight Visibility and Heat Must Be Solved Together

Solar Heat Buildup

Sunlight passing through the window can heat the display and the air trapped behind the glass.

Backlight Heat

A high-brightness backlight adds its own thermal load during long daily operation.

Installation Gap

The distance from the window affects ventilation, reflection, appearance and maintenance access.

Ventilation Route

Air inlet, exhaust, fan direction and surrounding furniture should not trap hot air.

LCD Temperature

The selected LCD must be reviewed for the expected surface and internal operating temperatures.

Shading and Sun Control

Canopies, window film, blinds or layout changes may reduce thermal load more effectively than brightness alone.

A Brighter Screen Does Not Solve Solar Overheating

Brightness, ventilation, spacing, glass, sun direction and operating temperature must be evaluated as one system.

Window Facing Display Sizes, Models & Specifications

Single-Sided C Series — 32 to 86 Inches

SizeModelResolutionBrightnessCatalogue body dimensions (mm; long edge × short edge × depth)Net weightMaximum power
32″FSHD320-D25-C1920 × 10802500nits739 × 433 × 80mm15kg160W
43″FSHD430-D25-C1920 × 10802500nits980 × 568 × 80mm25kg260W
49″FSHD490-D25-C1920 × 10802500nits1114 × 644 × 80mm29kg220W
55″FSHD550-D251920 × 10802500nits1249.6 × 720.4 × 80mm32kg310W
65″FSHD650-D253840 × 21602500nits1468.6 × 843.6 × 80mm40kg440W
75″FSHD750-D253840 × 21602500nits1689.6 × 968 × 80mm48kg660W
86″FSHD860-D253840 × 21602500nits1935 × 1106 × 85mm68kg960W

Single-Sided Shipping Reference

SizeCatalogue package dimensions (mm)Packed weight
32″860 × 550 × 220mm18kg
43″1100 × 670 × 220mm28kg
49″1250 × 750 × 220mm32kg
55″1350 × 840 × 220mm36kg
65″1580 × 980 × 220mm44kg
75″1800 × 1100 × 220mm58kg
86″2100 × 1300 × 220mm85kg

Double-Sided Standard Configurations — 43 to 65 Inches

SizeModelResolutionBrightnessCatalogue body dimensions (mm; long edge × short edge × depth)Net weightMaximum power
43″FSDB430-D251920 × 10802500nits/700nits1036.0 × 583.0 × 80.0mm32kg290W
49″FSDB490-D251920 × 10802500nits/700nits1166.9 × 656.0 × 80.0mm38kg340W
55″FSDB550-D251920 × 10802500nits/700nits1302.7 × 732.4 × 80.0mm42kg440W
65″FSDB650-D253840 × 21602500nits/700nits1524.6 × 843.6 × 100.0mm62kg560W

Double-Sided Shipping Reference

SizeCatalogue package dimensions (mm)Packed weight
43″1150 × 800 × 300mm40kg
49″1250 × 900 × 300mm48kg
55″1450 × 890 × 300mm54kg
65″1680 × 1050 × 300mm72kg

Catalogue body dimensions exclude the complete floor stand or suspension assembly. Brackets, rear handles, enclosure revisions and packing methods can change the installation envelope. DisplayMan supplies the matching dimensional drawing for the selected configuration before installation.

Shared Display and Operating Specifications

ParameterSingle-Sided C SeriesDouble-Sided Standard Models
Contrast ratio1200:11200:1
Viewing angle178° horizontal / 178° vertical178° horizontal / 178° vertical
Surface treatment3% haze3% haze
Backlight life reference50,000 hours50,000 hours
Rated duty cycle24/7, with installation and thermal conditions confirmed24/7, with installation and thermal conditions confirmed
OrientationLandscape / portraitPortrait
Operating temperature0–40°C0–50°C
Operating humidity10–85%10–85%
AC input180–264 V, 50/60 Hz180–264 V, 50/60 Hz
Brightness controlAmbient-light brightness controlAmbient-light brightness control
Standard outward / inward brightness2500 nits / not applicable2500 / 700 nits
ColourBlackBlack

Controller Configurations

Series / sizesController referenceInterfaces / connectivity
Single-sided 32–75 inchRK3288 or RK3568; 2 GB RAM + 16 GB storageHDMI input × 1, USB × 1, RJ45; DC12V controller connection
Single-sided 86 inchConfirm controller and storage configurationConfirm interfaces for the selected configuration
Double-sided 43 / 49 / 55 inchRS3288, Cortex-A17 quad-core; 2 GB RAM + 8 GB storageHDMI output, Wi-Fi, RJ45, TF card, USB × 2; DC12V controller connection
Double-sided 65 inchTwo RK3568 boards; 2 GB RAM + 16 GB storage per boardHDMI, USB, Ethernet and Wi-Fi; confirm port direction

Floor-Standing Installation Dimensions

Double-sided sizeOverall width × height × base depth (mm)Display body thickness (mm)
43 inch638 × 1902 × 509.280
49 inch710 × 2019 × 509.280
55 inch788 × 2038 × 50080
65 inch898 × 2000 × 509.2100

These floor-standing dimensions refer to the illustrated stand versions, not the bare display dimensions in the catalogue table.

Suspension and Additional Size Options

ConfigurationDrawing reference
Single-sided 32 inchAdjustable suspension bracket: 555–855 mm
Single-sided 43 inchAdjustable suspension bracket: 400–900 mm
Single-sided 49 inchAdjustable suspension bracket: 650–1050 mm
Single-sided 55 inchSix bracket positions: 577–1077 mm
Single-sided 65 inchBracket adjustment: 1000–1450 mm; wire-rope version also available
Double-sided 49 inch wire-rope versionFSDB490-V17: standard 3 m wire rope; adjustable hanging height
Double-sided 55 inch wire-rope versionFSDB550-V30: 3 m wire-rope reference
Double-sided 75 inchFSDB750-V20241204: 500 / 750 / 1000 mm suspension positions
Double-sided 32 / 75 inchDrawing-based options; brightness, resolution, weight and power confirmed for the quoted model

Installation Methods

Hanging Installation

Creates a clean storefront and keeps the floor clear. Ceiling strength, hanging points and cable routing must be confirmed.

Floor-Standing Installation

Supports easier placement and service where ceiling suspension or wall fixing is unavailable.

Wall-Mounted Installation

Provides a stable long-term structure when a wall or column is available near the glass.

Window-frame Integration

Uses a custom bracket coordinated with mullions, window divisions and available structural points.

Multi-Screen Row

Several portrait or landscape screens can create a listing wall, campaign row or synchronized storefront system.

Double-Sided Suspension

Requires additional weight, cooling, balance, cable and service-access planning.

Content and Control Systems

USB Playback

Simple local playback for individual stores and basic promotional loops.

HDMI Input

Connects an external media player, PC, signage player or customer-side source.

Android Signage System

Supports apps, scheduled content and network control according to the selected platform.

Windows System

Suitable for PC-based content, property-listing systems and specialized commercial software.

Cloud CMS

Updates content remotely across one or many stores and supports schedules and campaigns.

Double-Sided Content Control

Two sides may show synchronized or independent content depending on the player and project structure.

Typical Applications

Retail Storefronts

Fashion, cosmetics, electronics, convenience and specialty retail advertising.

Real Estate Offices

Property listings, agency branding and continuously updated window information.

Banks and Financial Branches

Service information, financial products, customer guidance and branch campaigns.

Restaurants and Cafes

Menus, seasonal promotions, takeaway campaigns and street-facing food advertising.

Shopping Mall Stores

Corridor-facing promotion and double-sided communication for both walkway and interior audiences.

Car Showrooms

Vehicle launches, finance offers, brand films and showroom window campaigns.

Travel, Insurance and Service Offices

Offers, schedules, services and public-facing information.

Corporate Street-Facing Offices

Branding, visitor communication, announcements and public information.

Multi-Location Retail Chains

Centralized campaigns and scheduled content across many storefronts.

Window Facing Display vs Standard Indoor vs Outdoor Display

FactorWindow Facing DisplayStandard Indoor DisplayOutdoor High Brightness Display
Installation LocationIndoors, facing storefront glass or public trafficControlled indoor environmentOutdoor or weather-exposed area
Main AudiencePeople outside or across bright glassIndoor viewersOutdoor viewers
Brightness DirectionHigher, selected for daylight and glass reflectionLower for controlled lightingHigh for outdoor sunlight
Weather ProtectionProvided by the buildingNot requiredIntegrated into the display enclosure
Thermal ConcernSolar heat buildup behind glassNormal indoor heat loadSun, weather, sealed enclosure and outdoor temperature
HousingSlim commercial hanging, standing or wall structureStandard indoor signage enclosureWeather-protected outdoor enclosure
Best ForStorefronts, real estate, banks, restaurants and mall windowsOffices, meeting rooms and indoor signageOutdoor advertising and public information
Key Selection PointGlass, daylight, reflection, heat and audience directionNormal indoor display requirementsWeather, IP, heat, structure and outdoor service

When Transparency Is Required

A high-brightness LCD creates a solid visual surface and blocks the view behind the display. Transparent technologies should be reviewed when the storefront must remain visually open.

Display DirectionChoose It WhenMain Consideration
Window Facing High Brightness LCDStrong daylight-readable content and normal video detail are the main goalsBlocks the background behind the screen
Transparent LED Film ScreenLarge-format advertising should remain see-through on glassContent detail and viewing distance differ from LCD
LED Holographic Invisible ScreenA lightweight premium transparent visual effect is requiredBest for visual media rather than detailed text
Transparent OLED DisplaysPremium indoor image quality and close viewing matterHigher cost and limited standard sizes
Transparent LCD DisplaysA controlled-light product cabinet or showcase is requiredNeeds backlighting and a controlled display structure

How to Select the Right Window Facing Display

1

Confirm the Audience Direction

Outdoor-facing only, indoor and outdoor, mall corridor or another public-facing direction.

2

Review the Window and Sunlight

Provide window direction, glass type, reflection, shade and direct-sunlight periods.

3

Select Size and Orientation

Match screen size, portrait or landscape orientation and viewing distance to the content.

4

Select the Installation Method

Hanging, floor-standing, wall-mounted, double-sided or project-specific bracket.

5

Confirm Heat and Ventilation

Review window spacing, ventilation, cooling, operating hours and service access.

6

Confirm Playback and Rollout

USB, HDMI, Android, Windows or CMS; one location or a multi-store deployment.

Engineering and Project Review

  • Storefront and viewing-direction review
  • Window size and display-size selection
  • Glass reflection and transmission review
  • Sunlight direction and heat assessment
  • Brightness and dimming strategy
  • Single- or double-sided configuration
  • Portrait or landscape orientation
  • Hanging structure review
  • Floor-standing base review
  • Wall and custom bracket review
  • Ventilation and cooling review
  • Power and cable routing
  • Android or Windows system
  • USB, HDMI and media-player configuration
  • CMS and remote-update planning
  • Multi-screen synchronization
  • Housing color and branding
  • Touch and front-glass review
  • Packaging and installation planning
  • Multi-location rollout support

When This Product Is the Right Choice

Suitable For

  • Indoor displays facing storefront glass
  • Retail, real estate, banking and restaurant windows
  • Street-facing and mall-corridor advertising
  • Single-sided and double-sided displays
  • Hanging, floor-standing and wall-mounted installations
  • Long daily commercial operation
  • Remote content and multi-location management
  • Projects with known window and sunlight conditions
  • Customers needing a finished commercial display

May Not Be the Right Choice

  • Direct unprotected outdoor installation
  • Rain-, dust- or vandal-exposed locations
  • Customers needing an embedded OEM display engine
  • Applications where normal indoor brightness is sufficient
  • Storefronts requiring an unobstructed transparent view
  • Projects without a safe hanging, standing or wall structure
  • Installations with no ventilation or heat path
  • Home-use and consumer-monitor purchases
  • Projects with no screen size, quantity or site information

What Information Should You Provide?

Window and Viewing

  • Window width and height
  • Window direction and sunlight periods
  • Glass type, tint and reflection
  • Viewing distance and audience direction
  • Site photos or storefront drawing

Display and Installation

  • Required display size and orientation
  • Single-sided or double-sided
  • Hanging, floor-standing or wall-mounted
  • Available space between screen and glass
  • Power, cable and maintenance access

System and Commercial

  • USB, HDMI, Android, Windows or CMS
  • Content type and update frequency
  • Daily operating hours
  • Quantity and rollout plan
  • Budget, destination and schedule

Related Products and Solutions

Related PageWhen to Visit
High Brightness LCD DisplaysOverview of the complete High Brightness LCD product family
Open Frame High Brightness MonitorsOEM embedded displays for customer-designed machines and enclosures
Outdoor High Brightness DisplaysFinished displays for direct outdoor installation
Outdoor Waterproof Touch Screen DisplaysWaterproof touch screen displays for outdoor kiosks, EV chargers and public terminals
Window Facing Display SystemsApplication and system-level storefront planning
Retail Window Display SolutionCompare LCD and transparent-display directions for retail glass
Optical Bonding Display SolutionReduce internal reflection and improve front-display integration
High Brightness vs Normal DisplayEvaluate daylight, reflection, distance, heat and operating conditions
Outdoor High Brightness Display SolutionsCompare window-facing, semi-outdoor and outdoor display routes
Digital Signage DisplaysFinished commercial signage and media-player directions
Transparent LED DisplaysSee-through large-format storefront and glass media
Transparent OLED DisplaysPremium indoor transparent displays for close viewing

Assembly, Burn-In Testing & Shipping Packaging

Review rear assembly details, powered-on test batches and shipping packaging. Final inspection items and packing requirements are agreed for the selected display and destination.

Single-Sided C Series — Assembly & Burn-In Testing

Single-Sided C Series — Shipping & Packaging

FAQ

What is a Window Facing Display?

It is a high-brightness commercial LCD display installed indoors and positioned toward storefront glass, a street, a mall walkway or another public-facing direction.

Is a Window Facing Display the same as an outdoor display?

No. A Window Facing Display is normally installed indoors behind glass. An Outdoor High Brightness Display is designed as a weather-protected finished product for exposed outdoor installation.

Why not use a normal indoor display behind a storefront window?

A normal indoor display may look too dim because daylight, glass reflection and longer viewing distance reduce visible contrast. It may also be unsuitable for the heat buildup and long operating hours of a window-facing installation.

What brightness is required?

The correct brightness depends on the direction of the window, direct or indirect sunlight, glass reflection and transmission, viewing distance, content, operating hours and thermal conditions. Brightness should be evaluated for the real site rather than selected from one universal number.

Is the highest brightness always the best choice?

No. Excessive brightness increases power, heat and night glare. A practical system should provide enough daytime visibility and support dimming when the surrounding light becomes lower.

Can it be installed directly against the window glass?

The installation distance must be reviewed. Very small spacing may restrict ventilation and increase heat buildup, while excessive spacing may increase reflection and reduce the clean storefront appearance.

Can sunlight damage the display behind glass?

Strong solar loading can increase the LCD surface and enclosure temperature. The project should review sun direction, shading, ventilation, cooling, glass type and the operating-temperature capability of the display.

What is a single-sided Window Facing Display?

It has one display surface facing the window or public traffic and is used when only the outside-facing audience needs to see the content.

What is a double-sided Window Facing Display?

It combines an outward-facing display and an inward-facing display. The outward side normally needs higher brightness, while the indoor side can use lower brightness for customer comfort.

Can the display be hung from the ceiling?

Yes. Hanging installation is common, but the ceiling structure, suspension points, total weight, cable routing, rotation control and service access must be confirmed.

Can it be floor-standing or wall-mounted?

Yes. Floor-standing, wall-mounted and project-specific bracket systems can be reviewed according to the storefront layout and installation responsibility.

Can it support portrait and landscape installation?

Yes, when the selected LCD and thermal design support the required orientation. The orientation should be confirmed before final product selection.

Can content be updated remotely?

Yes. Android, Windows, external media players or networked CMS systems can be reviewed for scheduled playback, remote updates and multi-location content management.

Can it support USB and HDMI playback?

Yes, depending on the selected player or controller. USB playback, HDMI input and network media-player configurations can be reviewed.

Can it support touch?

Touch can be reviewed, but a screen behind storefront glass is not automatically touch-accessible. User distance, glass thickness, installation position, optical bonding and the interaction method must be considered.

Can transparent displays be used instead?

Yes. Transparent LED, Transparent OLED or Transparent LCD may be reviewed when visibility through the screen is essential. For strong daylight-readable advertising, a high-brightness Window Facing LCD is often the more practical route.

How long can the display operate each day?

The required duty cycle should be specified before selection. Commercial projects may require long daily operation, but the final operating schedule depends on the LCD, backlight, cooling, brightness settings and product configuration.

What information is needed for quotation?

Please provide the window size, display size, viewing distance, window direction, sunlight condition, glass information, installation method, single- or double-sided requirement, orientation, content system, operating hours, quantity, destination and schedule.

Need a High Brightness Display for Your Storefront Window?

Send us the window size, display size, viewing distance, window direction, sunlight condition, glass information, installation method, single- or double-sided requirement, orientation, content system, operating hours, quantity, destination and schedule.

We will review the suitable display structure, brightness direction, thermal design, installation method and content system for the real storefront environment.

Window Facing Displays are installed indoors but designed for people viewing through bright commercial glass. The correct solution must balance visibility, reflection, heat, mounting and commercial operation.

Send Your Display Requirement

Please share your application, display size, quantity and project background. We will review the most practical display direction.